A free guide has been launched to help charities select and use online giving platforms.
Making the Most of Digital Donations was launched on 9 October by the Institute of Fundraising (IoF) and Charity Finance Group (CFG). It aims to help charities understand how online giving platforms work and explains the key issues for charities to consider when choosing which ones to use when fundraising.
As well as helping fundraisers and charities in developing their online presence to reach new supporters, the guide also covers:
- assessing the right method of taking donations via a third party site
- processes and considerations when using online platforms
- understanding the risks involved in online giving
- best practice tips and case studies.
The free guide can be downloaded at www.institute-of-fundraising.org.uk/onlinegiving
Peter Lewis, chief executive of the IoF, said: “Online giving continues to grow rapidly. As the market continues to expand it is important that our members, and all charity fundraisers, feel confident in understanding how online giving platforms work so that they can make an informed decision about which ones they want to use.”
CFG chief executive Caron Bradshaw added: “The last few years have clearly demonstrated to the sector that accepting donations online is an essential way of keeping up with donors’ behaviour. However, charities can often feel daunted when faced with a sea of providers to choose from.
“We hope that the guide encourages those responsible for finance and fundraising in charities…to have an informed conversation about the considerations and needs of their organisation when making their assessment of all the options available.”
In September, the popularity of online giving was highlighted when the Give as you Live website announced that it has raised £5 million for charity since it was launched in 2010. Whenever shoppers make purchases from the site’s 3,600 online retail partners, they generate a commission for Give as you Live, at least 50 per cent of which goes to the shopper’s chosen charity.