Birmingham-based chartered accountants JW Hinks have helped raise £28,000 for Alzheimer’s suffers by taking part in an epic national Olympic-style challenge.
The “Not the Olympics 2012” charity campaign was organised by the UK200Group of independent chartered accountancy firms, of which the firm is a member.
Twenty-seven participating member firms were tasked with relaying an Olympic-style torch across the country in imaginative forms of transportation, finishing at the Olympic Stadium in London on Thursday, 10 November.
The torch began it’s mammoth journey in Perth, Scotland in May and has criss-crossed the country visiting cities and towns including Glasgow, Middlesbrough, Hull, Derby, Birmingham, Cardiff, Newton Abbott, Jersey, Southampton, Stevenage before arriving at the View Tube in the Olympic Park.
Awaiting the torch’s arrival in London was ITV’s sports presenter Matt Smith, an ambassador of Alzheimer’s Society.
Innovative forms of transport have included a microlight, horsebox, vintage car, vintage trucks, tractors and a tandem bicycle.
Having received the torch at their Edgbaston office on July 1 from marketing company JE Consulting, participating accountants at JW Hinks took to the road on July 4 to transport the torch to the next participating firm, Nicklin LLP in Halesowen.
Although it was just a hop, skip and jump to Halesowen, the torch did however travel in style, in a 1934 Rolls Royce 20 no less, which was kindly leant by a JW Hinks client, A.B Taylor Wedding service of Quinton.
Managing Partner Paul Jones said: “We’re delighted to have played our part in helping to raise money for such a worthwhile cause.
“The UK200Group selected the Alzheimer’s Society because it undoubtedly has the empathy of all member firms and is growing problem which we believe should be given more awareness.”
Ray Nash, area fundraising manager for the Alzheimer’s Society added: “We would like to thank the UK200Group for choosing the Alzheimer’s Society to benefit from it’s epic challenge.
“It was an extremely innovative and exciting way to raise money ahead of the 2012 Olympics.”